Our Clients Come To Us Feeling...
FRUSTRATED
You’re constantly second-guessing whether market pushback is a signal to pivot or just noise to ignore. Doubts keep popping up, making it hard to commit to a clear path.
DRAINED
You feel trapped in a high-paying job you created for yourself. You’re trading brainpower for hours and have hit a revenue ceiling that you can’t break without burning out.
RESTRICTED
You feel like an employee instead of a subject matter expert. You want to lead the strategy, but you're currently treated as an order-taker rather than a partner.
STALLED
You’re stuck and fighting through manual chaos and fulfillment friction that acts as a hard ceiling for your growth. The next step isn’t clear, and the pressure to get it right feels heavy.
IGNORED
You have a high-caliber product, service, or offer that isn’t converting. Your messaging is too dense or scattered for prospects to decode, leaving your brand emotionally invisible to your ideal clients.
GENERIC
You look like every other "full-service" provider and your product, service, or offer feels generic. Without specificity, you're forced to compete on price and rely on word-of-mouth rather than the unique value of your expertise.
Stop Being 'JUST another Vendor'.
Start Being the ONLY Logical Solution.
We help boutique consultancies and specialized B2B agencies escape the "price-per-hour" trap and become the indispensable partners their clients can’t live without.
About Us
BluLight Consulting is a specialized advisory firm that helps expertise-based consultancies and B2B agencies transition from exhausting pitch meetings to high-conversion conversations. Leveraging the power of our Power Market-Fit™ Pathway, we help experts establish themselves as the only logical solution to their clients' most pressing challenges.
ARE YOU A FIT?
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Consultants | Coaches | Strategists
You are making good money, but you are trapped in a high-paying job you created for yourself. Because you sell your personal brainpower, you have to be present to get paid. If you stop working, the revenue stops. You are trading hours for dollars—even at a high rate—and you’ve hit a ceiling on how much you can earn without burning out.
Exhausted Experts
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Ready To Feel the Shift?
Go From Chasing Leads to Being the Only Logical Choice.
High-value clients don't want to be "hunted"—they want to find the expert. Our sell-first, build-second methodology ensures your brand becomes a beacon for the clients you actually want to engage.
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The Diagnostic Discovery
Before we dive into the heavy lifting, we sit down to identify the specific fires stalling your growth and calculate exactly what it’s costing you to keep doing nothing. If there isn't a clear path to engagement, or if you aren't a fit for our program, we’ll tell you upfront and provide recommendations if we can.
START HERE: Schedule A 30 Minute Clarity Call (FREE)
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The Power Positioning™
Through Power Positioning™, we eliminate the three "Silent Killers" of growth: UVP Block, Positioning Fog, and the Resonance Gap, by extracting your core value and translating it into a high-ROI narrative. This ensures that your brand naturally attracts your ideal clients.
START HERE: Schedule A 30 Minute Clarity Call (FREE)
02
TheBetaLab™
A 90-day residency designed to neutralize the 'Beta Breakers'—the invisible friction points stalling your growth. We replace guesswork with market-vetted certainty using our 'sell-first, build-second' methodology. Before you burn another dollar on resources, we force real-world validation—cutting through the noise to lock in undeniable Product-Market Fit.
START HERE: Schedule A 30 Minute Clarity Call (FREE)
03
The Shift in Posture
This is the final pivot from scattered expert to confident authority. With the data and narrative in place, the "hustle" is replaced by surgical precision. You stop reacting to every lead and start selecting high-value engagements from a position of power.
START HERE: Schedule A 30 Minute Clarity Call (FREE)
Where Are You Feeling the Friction?
You don't need more "hustle"—you need more alignment. Most firms find us when they are navigating one of these two strategic challenges: The Shaky Foundation or The Bleeding Neck.
BluLight Consulting doesn’t just help you grow; we help you evolve. We turn encumbered experts into liberated leaders of high-value, high-conversion firms.
The Shaky Foundation
You’re ready to scale, but you can’t explain your value in 30 seconds without rambling. You’re considering a re-brand to "gain traction," but a coat of paint won’t fix a cracked foundation.
The Risk: Burning thousands on a "pretty" brand that remains strategically generic—leaving you exactly where you started, just with a lighter bank account.
The Fix: We don’t just give you a blueprint; we install the Power Positioning™ Infrastructure. We surgically strip away UVP Block, clear the Positioning Fog, and close the Resonance Gaps that are stalling your growth.
The Bleeding Neck
Your website looks incredible, but the phone isn’t ringing. You spent your hard-earned cash on a re-brand and it fell flat. This isn't just a "marketing hiccup"—it's a Bleeding Neck scenario. Every day you stay invisible to your ideal client is a day you lose market share and burn through capital.
The Risk: You continue to bleed capital while being stalked by the Three Silent Killers of Conversion: UVP Block, Positioning Fog, and Resonance Gaps.
The Fix: We put your brand in TheBetaLab™ for 90 days of "Surgical Marketing." We find the leak, fix the leak, and refine your offer until we uncover your Power Market-Fit™. We don't just stop the bleed; we build the muscle.
Note: If the leak is caused by poor positioning, we will refer you to our Power Positioning™️ program to rebuild your foundation before testing execution.
Our Philosophy
Business isn't just about revenue; it's about aligning your strategy with your truth.
You are an expert who shouldn't have to beg for business or rely on high-pressure tactics to close a deal.
We believe that when you are positioned correctly, the sale stops being a chase and starts being a choice—a natural alignment between your expertise and your client's need. We exist to help you turn on the light in a crowded room so the right people can find you.
Position Brilliantly.
Powerful positioning isn’t about shouting the loudest to get attention; it’s about being the clearest light in the room. It’s that moment of relief when a client finds you and thinks, "Finally, this is exactly who I've been looking for." We help you stop blending in with the noise and simply stand in your truth. You don't need to chase attention—you just need to let your genuine value shine so brightly that it can’t be missed.
Connect Authentically.
Genuine connection isn’t about running a script or "handling" a prospect. It’s about two humans actually understanding each other. We help you drop the professional mask and listen until your client feels deeply heard, not just sold to. Instead of trying to impress them with a pitch, you build the kind of trust where the walls come down and a real relationship begins.
Convert Conversationally.
Conversational conversion isn’t about pushing a client toward a decision; it’s about aligning yourself so perfectly with their needs that you become the only logical step forward. We help you remove the sales pressure entirely, transforming the "close" into a natural conclusion. Instead of chasing the sale, you simply position yourself in your client’s path as the solution they’ve been looking for all along.
Our Methodology
This is the Power Market-Fit Pathway™—the definitive bridge between your internal genius and external market dominance. We move you out of "repair mode" and into a state of validated, scalable authority by replacing guesswork with a rigorous, two-stage evolution.
How The Power Market-Fit Pathway™ Works?
The Power Market-Fit™ Pathway is an intentional, two-phase journey designed for expertise-based businesses that are tired of "guesswork growth". It acts as the strategic bridge between your internal clarity and external market proof, moving you out of "repair mode" and into a state of validated, scalable market fit.
Note: If the leak is caused by poor positioning, we will refer you to our Power Positioning™ program to rebuild your foundation before testing execution.
The Power Positioning Program™
The first stage of the pathway focuses on building a market-ready foundation by eliminating the three "Silent Killers" of growth: The UVP Block, Positioning Fog, and the Resonance Gap. This foundational work culminates in The Power Positioning Playbook™, the vital asset that bridges the gap between your internal clarity and external market proof.
Pathway 1: The 1-Day Intensive (Speed)
Best for: The Encumbered Expert trapped in a high-paying job that they created for themselves; they need to rip the band-aid off.
Format: One full day (6.75 Hours) of deep work.
Investment: $4,999 (Save $1,397)
Pathway2: The 90-Day Path (Structure)
Best for: The Faceless Firm or The Superficial Specialist tired of being the "best-kept secret" or an "order-taker."
Format: Complete the program within 90 days.
Investment: $5,756 (Save $640)
Pathway 3: A La Carte (Flexibility)
Best for: The Boutique Consultancy with Fluctuating Schedules For experts who want to pay strictly for the sessions they utilize as they surgically move "upstream" in their market.
Format: Pay per session.
Investment: $6,396 (Full Price)
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We Architect.
You Test.
We Pivot.
What's Your Beta Type?
The Mint Beta: This is an untested concept built in a vacuum. Because you are building in isolation without real-world feedback, you risk pouring months of work into an offer that the market might eventually reject.
The Messy Beta: You’ve managed to get initial sales, but your fulfillment is chaotic. You are stuck in "repair mode," constantly putting out fires and managing manual tasks, which makes it impossible to grow without burning out.
The Misaligned Beta: This happens when you fall in love with your own process rather than the results your clients actually want. It creates a gap where your hard work is ignored because the market sees your offer as a "nice-to-have" rather than a "must-have" solution.
The Residency Model
The Validation Residency (90 Days)
This residency establishes Positioning Integrity, ensuring your offer survives contact with the market and shifts you from a "pair of hands" to a Strategic Partner.
The Growth Residency
(Invitation Only)
Once your foundation is validated, we move from proof to velocity. This phase is designed to turn your firm from a "best-kept secret" into a scalable market leader.
The Investment
Rate: $2,500 / Month.
Commitment: 3-Month Minimum (Required).
Total Contract Value: $7,500.
Billing: Automatic monthly payments.
Exclusively for Power Positioning Graduates.
Rate: $6,500 One-Time Fee (Paid in Full).
Our Support Makes Our Clients Feel...
CONFIDENT
You gain data-driven certainty through a Strategic Testing Container that stress-tests your vision against reality. You leave with Positioning Integrity, knowing exactly why your offer works.
LIBERATED
You transition from an over-extended expert to a leader who is no longer tethered to your hourly presence. By productizing your genius, you break the revenue ceiling and finally own a scalable asset that can grow without you.
CREATIVE
You stop following someone else’s script and start standing in your full, authentic presence. By extracting your personal genius into a proprietary framework, you move from being a 'pair of hands' to a Strategic Partner who leads with unique experience.
MOTIVATED
Instead of feeling stuck, you’re taking real steps forward. Encouragement and practical strategies help you turn overwhelm into progress and keep you moving.
UNDERSTOOD
You see tangible results as your core value is translated into a high-ROI narrative. We remove the cognitive load for your prospects, making your brand naturally magnetic to your most profitable audience.
EXTRAORDINARY
You stop competing as a commodity and start winning as the Only Logical Choice. With a trusted partner by your side, you show up as a specialist surgeon who is incomparable in your market.
The Creative Soul Behind the Brand
Shawn L. Bagley Jr. (SJB)
Founder/Lead Consultant
Shawn knows exactly what it takes to build a vision from the ground up—and more importantly, he knows what it takes to rebuild it.
His journey began early, taking a leap of faith to launch his first firm at just 22. But the most defining moment of his career wasn't his first success; it was losing everything at 25. That setback didn't break him; it refined him. It became a blessing in disguise that stripped away the noise and forced him to master the art of resilience, strategy, and true self-discovery.
In 2019, Shawn launched BluLight Consulting with a clear mission: to be the guide he wished he had. As the author of Letters to a Dreamer, Shawn understands the emotional weight of carrying a big vision. But as a strategist, he knows that passion alone isn't enough.
Shawn specializes in bridging the gap between "dreaming" and "doing." He helps entrepreneurs find the structure they need to scale and the clarity they need to lead. He doesn’t just hand you a business plan; he helps you position your unique value, connect with your audience authentically, and build a business that is built to last.
For Shawn, consulting isn't just about revenue; it's about aligning your strategy with your truth so you can shift from disconnected to distinguished.
Every Other Wednesday, TheWorkLab™ Combines Execution and Connection
Why TheWorkLab™ Exists
Building a business by yourself is hard. In the quiet of a solo workspace, it’s far too easy to drift, get distracted, and lose your momentum. That is why we created TheWorkLab™. It is your answer to isolation—a dedicated space where the performative hustle ends. Here, we stop talking about work, put our heads down, and actually do the work.
During the 'Quick-Pitch' and 'Networking' segments you will be required to wait in the waiting room until the host lets you into the zoom meeting.
First Shift: 7:45 AM – 11:00 AM
Best for those who crave early structure to tackle their "Big Rocks" before the world wakes up.
Second Shift: 2:45 PM – 6:00 PM
Beat the mid-day slump. Best for those looking to finish the day strong, clear the deck, and execute on top priorities.
Note: These sessions are held bi-weekly. We understand the demands of your schedule, so you are welcome to come and go as needed during the Focused Work Hours (2-Hour Block).
1. The Pitch (15 Mins)
You introduce yourself and state exactly what you are going to tackle. No rambling, just pure clarity and intention.
2. The Work (2 Hours)
Zero Distractions: Mics go OFF.
Seeing other founders locked in on their screens keeps you anchored to your own task for a solid, uninterrupted block of deep work.
3. The Network (1 Hour)
Collaboration: Mics come ON.
We debrief, discuss any roadblocks you hit, trade quick advice, and share the wins of what you accomplished during the work block.
JOIN US EVERY OTHER WEDNESDAY
Powerful Testimonials
"Before working with Shawn, I was stuck. I was confused about where my business was headed and wasn't sure exactly how to position myself. I knew I had something special to offer I just couldn't see it clearly enough to articulate it. The Power Positioning session changed that. Shawn has this rare ability to not only hold space for you, but to ask the right questions and help you hear yourself in a way you never have before. The way his mind works is nothing short of genius. Through our work together, I finally named my Zone of Genius, got crystal clear on who my ideal client actually is, and gave myself permission to walk away from the services that were keeping me small. I left with a strategic blueprint, a brand narrative that actually sounds like me, and honestly, a confidence I didn't walk in with. If you're a business owner who knows you're meant for more but can't quite find the words for it yet, Shawn is your person!"
Lynn Davey, Founder
LD Creative Designs
"My experience with BluLight was exactly that...an EXPERIENCE! Shawn's passion for his work is infectious. He is not just a marketing professional, he is a visionary. He is able to inspire, motivate, and encourage in ways that improve his client's lives, not just their businesses. The Light that he contains shines forth in all that he does, and that Light is what makes BluLight stand out from their counterparts. Not only is my business better because of BluLight, I am better."
Comfort, Owner
Comfort Photography
Located InColumbus, Ohio